01
Clarity
A short list of priorities, written down, with goals and metrics everyone can see. People know what matters this quarter and what can wait.
Operating consultancy for growing companies
We build the operating systems behind high-performing companies.
We help founders, CEOs and leadership teams turn strategy into consistent execution. We implement the management system (priorities, goals, metrics, owners and a rhythm of meetings) that lets a company grow with clarity, accountability and predictability.
Who we work with
The company grew faster than the way it is run
It is almost always the same story. Revenue and headcount went up, and the way decisions get made stayed where it was when everyone sat in the same room. Nobody had time to replace it.
- 01Every important decision still goes through the founder, and the founder has become the bottleneck.
- 02Things get agreed in a meeting and, two weeks later, nobody is quite sure who owns them.
- 03Everything is a priority, so the team spreads itself across too many fronts at once.
- 04There is a strategy. It lives in a deck, not in what people do on Monday morning.
- 05Teams pull in different directions, each convinced it is working on what matters most.
- 06Leadership meetings run long, end without decisions, and nobody looks at the same numbers.
None of this is a people problem or a strategy problem. It is a missing operating system.
How we help
A management system the company actually runs on
Not another framework on a slide. Three things every company that executes well has in place, built into the way your team already works.
02
Accountability
Every priority and every number has one owner. Commitments are tracked in the open, so follow-up no longer depends on the founder chasing people.
03
Rhythm
A weekly, monthly and quarterly cadence of meetings and reviews. Problems surface early, decisions get made, and the plan is adjusted on schedule rather than in a crisis.
What we do
Where we come in
Six projects with a clear scope, a beginning and an end. And, for companies that need senior operating support on an ongoing basis, a Fractional COO or Chief of Staff.
01Company Operating SystemOne management system for priorities, goals, metrics, owners and cadence.02Leadership Operating SystemHow the leadership team meets, reviews, decides and holds itself to account.03Team Operating SystemThe company system cascaded into departments, with clear owners and handoffs.04Quarterly Planning & OKRsA quarterly planning process and an OKR framework that lasts the whole quarter.05KPI Dashboards & Performance ManagementThe right business KPIs, an executive dashboard and a review rhythm around them.06Change Management & Organisational AlignmentMaking a new system land with the people who have to live it.07Fractional COO & Chief of StaffSenior operating leadership alongside the CEO, without a full-time hire.Ongoing relationship
Our approach
Assess, align, design, implement, embed, improve
The same six steps on every project. The first three make sure we build the right thing. The last three make sure it gets used.
01
Assess
02
Align
03
Design
04
Implement
05
Embed
06
Improve
Most consultancies stop at the recommendation. Implementation and embedding are where we spend most of our time: running the first meetings with you, setting up the tools, and staying until the routines hold without us.
What changes
What we aim to leave behind
We do not promise results. We show what a quarter looks like once the system runs, and we work towards a company that the leadership team can see has changed.
- A founder who is no longer needed in every decision
- A short list of priorities the whole leadership team can name
- A clear owner for every goal, metric and commitment
- Leadership meetings that end with decisions and next steps
- A small set of KPIs reviewed on a fixed rhythm
- A plan the company adjusts every quarter without starting again
- 13weekly leadership meetings held this quarter, of 13
- 9/9key results with an owner and an up-to-date number
- 4 ddays to close a leadership decision, down from 19
Key results this quarter
- Qualified pipeline72 / 100
- On-time delivery58 / 100
- Leadership decisions closed84 / 100
Who we are
Built by people who have worked on the inside
Most execution problems are not caused by a bad strategy. They come from the absence of a few simple routines: who decides, who owns, what gets reviewed and when.
We build those routines with your team and run them alongside you until they are working: tools set up, meetings running, and someone inside the company owning the system.
We are deliberately small. The people you meet in the first conversation are the people who do the work. There is no team of analysts behind the proposal.
Francisco Campos
Co-founder · Strategy, Operations & Execution
Francisco spent his career inside growing companies, not advising them from outside. He was the first employee at Onport and left as COO, after the company grew from around €100k to €2.5M in annual revenue and was acquired by Farfetch. At the Rovo and Assembly group, as SVP of Revenue & Operations, he led more than forty people across functions and built the commercial structure from scratch. His focus is strategy, operations, execution and scaling.
Ana Reis
Co-founder · Leadership, People & Change
Ana has spent the last years building and improving the people management foundations of growing companies, working closely with leadership teams through change, growth and professionalisation. Her approach centres on implementation and adoption: making sure new ways of working are actually taken up by the people who have to use them. Her focus is leadership, people, performance and change.
One of us brings strategy, operations and the numbers. The other brings leadership, people and the change that makes a system last. We work as equal partners on every project.
Insights
Written for people running growing companies
Practical writing on operating systems, planning, KPIs, leadership cadence and scaling.
Operating Systems9 min read
What is a business operating system? A practical guide for growing companies
A business operating system is the set of priorities, goals, metrics, owners and meetings that turns strategy into weekly execution. This guide covers the components, the main frameworks and a 90-day build.
Francisco Campos
Planning & Execution8 min read
The 90-day plan: a quarterly planning framework for growing businesses
A 90-day plan turns the annual strategy into three to five priorities, each with one owner, a clear definition of done and a weekly check-in. Here is how to run the planning session, the quarter and the review.
Francisco Campos
KPIs & Performance7 min read
OKRs vs KPIs: differences, examples and when to use each
KPIs tell you whether the business is healthy; OKRs drive a specific change in a set period. A side-by-side comparison, examples by function and a guide to choosing.
Francisco Campos
Resources
Tools you can use on Monday
Free templates for planning, KPIs, accountability and leadership meetings. Structured the way we would set them up inside your company, and ready to adapt.
XLSX
OKR planning template: guide and Excel download
Set quarterly objectives and key results, give each one an owner and track progress from baseline to target.
XLSX
KPI dashboard template: guide and Excel download
Track the company’s key performance indicators with owner, target, variance and a twelve-month trend on one screen.
XLSX + PDF
Weekly leadership meeting agenda template (Excel and PDF)
A standing agenda with timings, a metrics and priorities review, an issues list and a decisions and actions log for the weekly leadership team meeting.
Before you book
Questions CEOs ask us first
It is the set of routines and tools a company uses to run itself: how priorities are chosen, how goals and KPIs are set, who owns what, and the cadence of meetings where progress is reviewed and decisions are made. Every company has one. In most growing companies, nobody ever designed it.
We do not hand over a report and leave. We build the system with your team, set up the tools, run the first cycles alongside you and stay until the routines hold. The project ends when the system is in use and has an internal owner.
Interviews with the leadership team, a review of how plans, metrics and meetings work today, and a clear reading of where execution breaks down. It ends with a prioritised plan for the next six to twelve months, which you can carry out with us or on your own.
Every project has a fixed scope and a fixed price, agreed in writing before we start. We do not sell hours. The first conversation is free and without commitment, and the Operating Assessment is quoted in its own proposal.
We build on the meetings you already hold rather than adding new ones. The leadership team takes part in a small number of working sessions, and one internal owner works with us more closely during implementation.
We work with founder-led companies, SMEs and scale-ups, typically between 20 and 300 people and between €2M and €50M in revenue, growing quickly and feeling the complexity that comes with it. We work in Portugal and across Europe.
Let us look at how your company really runs
A free first conversation about how the company runs today. You leave with our read on where execution breaks down and what we would do first.
Who you will speak with
Francisco Campos
Co-founder · Strategy, Operations & Execution
Helps clarify priorities, structure teams and connect organisation design with business execution.
Ana Reis
Co-founder · Leadership, People & Change
Designs and implements People systems, from performance and careers to everyday management routines.
First conversation · 30 minutes
Tell us what is happening
Free and without obligation. Ana and Francisco reply personally.